Skincare Ingredients
A plain-English guide to niacinamide, alpha arbutin, hyaluronic acid and the other active ingredients in our range.
Skincare Ingredients, Explained Plainly
Ingredient lists can look like a chemistry exam. This guide covers the key actives in our products: what they do, who they suit and how to use them, in everyday language.
The Main Actives
Niacinamide
A form of vitamin B3 that supports an even-looking tone and a smoother, more balanced surface. Read the niacinamide guide.
Alpha arbutin
A steady ingredient used for the look of dark spots. Read the alpha arbutin guide.
Hyaluronic acid
A humectant that holds water on the skin surface. Read the hyaluronic acid guide.
Other Ingredients in Our Range
- Vitamin C (ascorbic acid): a brightening antioxidant, used in our Double Vitamin C Serum.
- Salicylic acid (BHA): an oil-soluble acid for congested pores, used in our Salicylic Acid Face Mask.
- Turmeric: a golden botanical used in our face wash and face mask.
- Collagen and peptides: used for a plump, smooth feel in the Collagen Face Mask.
- Aloe vera, centella and allantoin: soothing ingredients used across the range.
How to Read a Label
Ingredients are listed from the highest to the lowest amount, so the first few make up most of the formula. Each product page lists the full ingredient list, so you can check for anything you avoid.
Combining Ingredients Safely
Most ingredients here work together. Introduce one new active at a time, patch-test, and avoid layering several strong acids on the same night.
Ingredient FAQs
Do more actives mean better skin?
No. A few well-chosen ingredients, used consistently, beat a crowded routine.
Are natural ingredients always gentler?
Not necessarily. Whether natural or lab-made, any ingredient can irritate some skin, so patch-test.










